The second cohort of the HortiFresh Female Business Accelerator program has commenced with female-led businesses. The coaching program is aimed at strengthening the capacity of female entrepreneurs in the horticulture sector under the HortiFresh Access to Finance component.
The program focuses on business strategy, sales and marketing, human resource, business administration and financial management. It also addressed key challenges in the management of horticulture businesses. The program is a mixture of in-person workshop trainings and intensive coaching sessions.